My directive was to transform the merchandising category pages on mobile to be more engaging for customers. My approach led me to shift the thinking of stakeholders to better understand a need for design guidelines and standards, in order to bring unified design style across all store platforms. I designed templates and tools for scheduling along with design guides for immersive merchandising. With the use of responsive design assets and easy to follow processes allowed for a shift in the standard category page across Amazon.
With the use of responsive design assets and easy to follow processes allowed for a shift in the standard category page across Amazon.
-
October 2013
-
Client:
Amazon.com
-
Role:
Concept thru Development
